SHADE MATCHING
How to Find Your Foundation Shade: A Complete Guide
Depth, undertone, the jawline test, and matching online — everything that goes into finding your exact foundation shade.
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THE TRUE SHADE JOURNAL
Shade science, written down.
Guides on finding your foundation shade, reading your undertone, identifying makeup from a photo, and fixing the face-versus-bottle mysteries — from the team behind the AI makeup scanner.
Foundation & shade matching
SHADE MATCHING
How to Find Your Foundation Shade From a Photo
How an AI foundation shade matcher reads your skin from one picture — the right lighting, the right angles, and how accurate it is.
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SHADE MATCHING
How to Match Foundation to Your Skin Tone
Face or neck? Too light or too dark? How to settle every foundation-matching dilemma — including choosing between two shades.
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Undertones, decoded
UNDERTONES
How to Find Your Skin Undertone: Warm, Cool, or Neutral?
The vein test, the jewelry test, and the ways they lie — a reliable path to knowing your undertone for good.
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UNDERTONES
Warm vs Cool vs Neutral Undertones: Which One Are You?
Skin tone and undertone are not the same thing. What each undertone means for foundation, blush, and lipstick.
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Identify makeup from a photo
MAKEUP IDENTIFICATION
How to Identify Makeup From a Photo
Saw a product in a video, a friend's bag, or a thrift haul? How AI names the brand, product, and exact shade from one picture.
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MAKEUP IDENTIFICATION
How to Find a Makeup Product From a Picture
Reverse image search, brand hunting, and AI makeup scanners compared — the fastest routes from picture to product page.
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MAKEUP IDENTIFICATION
Can AI Identify Makeup Products? How AI Makeup Scanners Work
What happens between pointing your camera and getting a name, shade, and dupe list — and how accurate it really is.
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MAKEUP IDENTIFICATION
How to Identify a Foundation From a Photo
From a glimpse of a bottle to the exact product and shade — how AI reads foundation packaging, and what to do without it.
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MAKEUP IDENTIFICATION
How to Identify a Lipstick From a Picture
Naming a lipstick from a photo of the bullet, the packaging, or even just the swatch — and finding its closest dupes.
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Foundation fixes
FOUNDATION FIXES
Why Does My Foundation Look Orange? Understanding Oxidation
Why a perfect morning match turns orange by noon — oxidation, undertone mismatch, and how to stop both.
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FOUNDATION FIXES
Why Does My Foundation Look Grey or Ashy?
The undertone mistake behind grey, ashy foundation — and how to pick shades that keep skin looking alive.
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FOUNDATION FIXES
Why Does My Makeup Look Cakey? 10 Causes and Fixes
Texture, layering, powder overload, skin prep — the ten most common reasons makeup goes cakey, each with its fix.
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FOUNDATION FIXES
Why Does My Foundation Separate?
Patching, pooling, and pilling by mid-afternoon — why foundation breaks up on skin and how to make it sit properly.
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Choosing what suits you
CHOOSING MAKEUP
How to Choose the Right Makeup for Your Skin Type
Oily, dry, combination, sensitive, mature — what each skin type needs from base, blush, and beyond.
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CHOOSING MAKEUP
Best Foundation for Oily Skin: What to Look For
Finishes, formulas, and ingredients that hold up on oily skin — and the label claims that actually matter.
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CHOOSING MAKEUP
How to Choose the Right Lipstick Shade for Your Skin Tone
Why the same red flatters one person and fights another — matching lipstick to your skin tone and undertone.
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CHOOSING MAKEUP
How to Find Your Perfect Lipstick Shade
A practical system for finding "your" lipstick — undertone, depth, finish, and the shades to start with.
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Beginner guides
BEGINNER GUIDES
What Makeup Products Do Beginners Actually Need?
The honest starter kit — the handful of products worth buying first, and everything you can skip for now.
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BEGINNER GUIDES
Beginner Makeup Guide: How to Build a Simple Routine
A five-minute routine that works, in the right order — plus how to grow it as your confidence does.
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FREE TO TRY
Reading is good. Scanning is faster.
Point your camera at any makeup product — get the exact shade, ingredients, dupes and where to buy, matched to your undertone.
Download on the App StoreFree download · In-app purchases available · iPhone