Identify any makeup in seconds.

Point your camera at any makeup or skincare product — or pick a photo from your library. True Shade's AI reads the packaging, identifies the brand, product and exact shade, then returns ingredients, cheaper dupes, retailers and how-to-use steps in seconds.

Every scan comes with a confidence score, and most clear photos of packaging identify with 90%+ confidence. The clearer the product name and shade label in frame, the more precise the match.

Yes. Every scan includes two to three more affordable alternatives, ranked by shade match percentage — so you can see side-by-side how close a $7 dupe comes to a $40 original, and how much you'd save.

Your undertone — warm, cool or neutral — determines which shades flatter your skin. True Shade's 60-second quiz reads yours once, then every scan tells you whether that product complements your undertone.

Yes. Each scan lists the key ingredients with risk flags, so irritants surface at a glance — and clean formulas earn a "Clean · no flags" badge.

Every scanned product comes with a built-in AI beauty advisor. Ask how to apply it, what to layer it with, whether it suits your skin type, or for a cheaper alternative — answers arrive in seconds, in your language.

True Shade works in 10+ languages including English, Spanish, French, German, Italian, Portuguese, Japanese, Korean, Chinese and Arabic — scan results, ingredients and AI chat are all translated.

True Shade is free to download and includes free scans so you can try it. Premium unlocks unlimited scans, the AI beauty advisor, the full ingredient lens and the dupe finder — with a free trial before any payment, and cancel anytime.

Yes — True Shade identifies beauty products across categories: lipstick, foundation, blush, eyeshadow, mascara, setting powder, skincare, fragrance and more, across 600+ brands.

Your scan history lives on your device, in your personal beauty vault. Export your collection as a file anytime, and delete everything with one tap.

Scanning a product surfaces its authentic details — brand, shade names, typical pricing and packaging cues — which makes suspicious listings and counterfeits much easier to spot before you buy.

True Shade works best with the product or its packaging in frame. For unboxed items, the AI uses the case, embossing and color to find the closest match — and shows its confidence level so you know how sure it is.